Mastering the Art of Digital Marketing

Discover the power of digital platforms to reach, engage, and convert your target audience. Build expertise in online marketing strategies that drive growth and visibility

COURSE OVERVIEW

Course Overview

The Digital Marketing course provides you with a deep dive into the world of online marketing. Learn how to create impactful campaigns, harness the power of social media, and optimize for search engines. This course covers everything from content creation to analytics, giving you the skills to lead successful digital marketing efforts. Whether you’re an entrepreneur or a marketing professional, this course will elevate your marketing expertise to the next level.

Search Engine Optimization (SEO)

Master SEO strategies to improve your website’s visibility and ranking on search engines like Google.

Social Media Marketing

Learn how to effectively engage audiences across platforms like Facebook, Instagram, and LinkedIn to grow your brand.

Pay-Per-Click (PPC) Advertising

Discover how to manage PPC campaigns to maximize ROI through platforms like Google Ads and social media.

Content Marketing & Analytics

Create compelling content and use data analytics to refine strategies and drive business success.
CURRICULUM OVERVIEW

Practical Digital Marketing Curriculum

Our curriculum offers a practical approach to digital marketing, covering SEO, social media, paid advertising, and analytics. With hands-on projects, you’ll develop the skills to launch and manage effective online marketing campaigns.

  • Overview of SEO (Intro, Types, Methods)
  • Keyword Research & Implementation
  • Meta Tags & OG Tags Optimization
  • Content Optimization Tools & Techniques
  • Blog Writing using Google Blogger
  • Verify Website/Blog in Search Console

  • Marketing Plans and Strategies
  • Identifying Target Markets
  • Analyzing Consumer Behavior
  • Google Analytics Overview & Setup
  • Audience & Benchmarking Reports
  • Goal & Event Tracking
  • Ecommerce & User Management
  • Link Google AdWords & AdSense

  • Google Ads Overview & Setup
  • PPC Bid Strategies & Ad Extensions
  • Google Display & YouTube Ads
  • Facebook & Instagram Marketing
  • Account Setup & Optimization
  • Ad Campaigns & Facebook Ads Manager
  • Brand Management and Social Media Strategy

  • Email Marketing Overview
  • Mailchimp Account Setup & Campaigns
  • Email Analytics
  • Market Research & Data Collection
  • Consumer Preferences Insights
Classroom Tech Meeting
WHY THIS COURSE?

Why Choose Digital Marketing?

The digital landscape is constantly evolving, and businesses need skilled marketers to stay competitive. This course is designed to help you stay ahead by mastering key online marketing tactics. With real-world insights and hands-on projects, you’ll gain the confidence to lead digital marketing strategies that drive results.

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Where Our Alumni Thrive

Our graduates are making their mark in top companies across various industries. From tech giants to innovative startups, they’re applying the skills and knowledge they gained with us to drive success and shape the future.

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GET IN TOUCH

Ready to take the next step? We're here to help! Whether you have questions, need more information, or want to discuss how we can work together, feel free to reach out. Connect with us today and let’s start a conversation.

support@edutez.com

+91 - 6362 32 4824

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